Table of Contents
- What is TikTok Live Shopping?
- How does TikTok live stream shopping work?
- Benefits of using Live Shopping on TikTok
- Best practices to get success with TikTok live stream shopping
What is TikTok Live Shopping?
TikTok Live Shopping is a form fo online advertising introduced by TikTok at the end of 2021. It allows brands to showcase their products in real-time through live stream events.
Live shopping enables retailers to interact with their audience and provide them with an immersive shopping experience without leaving the TikTok app. This interactive way of live streams help create a sense of urgency and excitement among viewers, leading to increased engagement and potentially higher sales. Participants in these live events have the opportunity to purchase products directly while engaging with the brand.
How does TikTok live stream shopping work?
Similar to popular livestream shopping features on platforms like Instagram and Amazon Live, TikTok Live Shopping allows you to showcase your products and demonstrate their features in real-time.
As you showcase each product during your livestream, a pin related to that specific item will appear on the screen. When viewers see a product they’re interested in, they can simply tap on the pin associated with it. This action will add the item directly to their cart within the TikTok app, streamlining the shopping experience. No need to navigate to external websites or leave the app!
But what if your viewers don’t want to make a quick purchasing decision? No worries. If they prefer to explore all the featured items before making a purchase, they can wait until the end of the livestream. Once the livestream stops, they will be able to easily access all the showcased products by tapping on the shopping cart icon. From there, they can carefully select the items they wish to purchase, making sure they’ve found your perfect match.
Benefits of using Live Shopping on TikTok
When it comes to TikTok Live Shopping, there are several key benefits that make it a great tool for online retailers. Take a look at these bullet points to get a clear understanding of the advantages:
Enhanced reach
Tap into TikTok’s massive user base and reach a wider audience for your product offerings. TikTok is currently the fastest-growing social media platform, with over 1,5 billion users.
Real-Time interactions
Engage with viewers in real-time during live streams, answering questions and building a stronger connection. With TikTok’s live shopping tool, you can share dynamic links to your products and services.
Immersive experience
Provide your audience an interactive and immersive shopping experience, showcasing product features through live demonstrations. During them, you can show how to apply or operate your products, enhancing trustworthiness among your potential future customers.
Increased sales potential
Leverage the excitement and urgency of live shopping sessions to boost sales, with the ability to offer exclusive discounts or limited-time offers during the livestream.
Enable viewers to add products to their cart with a simple tap, optimizing the shopping process without the need for external platforms or apps. Streamline the purchasing process by allowing viewers to browse all featured items at the end of the livestream, making it easy for them to select and purchase items within the app.
Best practices to get success with TikTok live stream shopping
To achieve success with TikTok Live Shopping, here are some best practices you can consider:
1. Plan your event
Create a script or outline to ensure you stay on track and engage your audience effectively. Use this opportunity to identify potential issues and eliminate nervousness. This will give you a better chance of keeping the audience interested and they will stay longer.
2. Discover your audience’s active time
Understanding when your audience is most active on TikTok will help you schedule your live streams at optimal times. You can use TikTok analytics or conduct polls to determine your viewers’ preferred time slots.
3. Familiarize yourself with TikTok’s features
Take the time to learn and utilize the features available during your live broadcast. This includes using filters, effects, flip camera feature, inviting co-hosts or moderators, adding a Q&A session, inviting a guest to join your live stream and more!
4. Engage and incentivize your audience
During your live streams, encourage viewer participation by asking them to drop emojis, hearts, or leave comments. This engagement can boost your live stream’s algorithm and increase visibility to a broader audience. Provide value to your viewers through knowledge, incentives, or exclusive offers during the live shopping event.
5. Analyze performance
After each live stream, review the analytics provided by TikTok. Gain insight into the number of viewers, gained followers, and watch recorded live streams. Use this data to understand what works well and make improvements for future live shopping events.
6. Collaborate with Livestream shopping partner
Go live with the professional livestream shopping partner like ShopliveX, who provides professional livestream service for brands & shops in US market.
