VOLUME AND TEXTURE WITH LIVING PROOF SPRAY

Living Proof's Dry Volume & Texture Spray has revolutionized hairstyling with its ability to add volume and texture without stickiness. This versatile texturizing spray enhances different styles, delivering an imperfectly perfect lived-in look. Available in various sizes, including a new jumbo size, it caters to those who seek effortless volume and texture.
Branvibe designed a targeted campaign to highlight the benefits of Living Proof's texture spray. Partnering with hair stylists and beauty influencers, the campaign demonstrated the spray’s versatility and effectiveness in creating voluminous, textured hairstyles. Influencers showcased how the spray can transform flat hair into bouncy, full styles with a pleasant floral scent, making it a favorite among users.
The campaign successfully captivated a broad audience, leading to substantial engagement and increased sales. With over 37 million views and 4.18 million engagements, Living Proof's Dry Volume & Texture Spray has become a must-have product for achieving salon-quality hair at home.