SOUND INNOVATION WITH LENOVO THINKPLUS

In 2024, Lenovo introduced its Thinkplus X15 Pro Earphone and Thinkplus Wireless Headphones, both equipped with Bluetooth 5.4 and advanced noise reduction features. Branvibe orchestrated a dynamic influencer marketing campaign to elevate product awareness and drive sales, targeting tech-savvy and fitness-focused audiences.
The campaign harnessed the power of influential creators who showcased the headphones' state-of-the-art technology through creative and authentic content. From high-energy workout routines to detailed unboxing videos, each piece of content highlighted the headphones' waterproof design and superior HIFI sound quality.
With strategic content placement and real-time data analysis, the campaign exceeded expectations, generating over 5 million views and 0.253 million engagements. The substantial engagement translated into impressive sales, establishing Lenovo Thinkplus as a top choice for premium audio devices.