In 2024, Fanttik introduced two of its most advanced tools, the S1 Pro and E1 Max electric screwdrivers, aiming to redefine DIY and professional repair experiences. The S1 Pro, a versatile cordless screwdriver, comes equipped with 16 S2 metal bits, three torque settings, and a powerful 2000mAh battery, making it ideal for various tasks from furniture assembly to desktop computer repairs. The E1 Max, a precision tool with 50 magnetic bits, offers high and low torque settings, perfect for delicate tasks like phone and watch repairs.
Branvibe spearheaded a targeted marketing campaign to showcase these innovative products' capabilities. By collaborating with DIY enthusiasts, tech reviewers, and professional repair experts, the campaign generated engaging content that highlighted the screwdrivers' advanced features, including their magnetic storage cases, USB-C charging, and built-in LED lighting.
The campaign achieved remarkable success, capturing the attention of a wide audience and significantly boosting product sales. With over 2 million views and 0.122 million engagements, the Fanttik S1 Pro and E1 Max became must-have tools for both casual users and professionals.
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