In 2024, Sun Patch launched its innovative Under-Eye UV Protection patches, designed to provide unparalleled defense against harmful UV rays for the delicate skin under the eyes. Understanding the importance of protecting this sensitive area from sun damage and premature aging, Sun Patch introduced a product that blocks 98% of UVA and UVB rays, offering all-day protection with a hypoallergenic, waterproof, and rub-resistant formula.
Branvibe developed a comprehensive influencer marketing campaign to raise awareness and drive sales of this unique product. By collaborating with skincare experts, beauty influencers, and outdoor enthusiasts, the campaign showcased the effectiveness and convenience of Sun Patch. Influencers shared personal testimonials, demonstrating how the patches stayed in place during various activities, from beach outings to everyday errands, highlighting the product's reliability and comfort.
The campaign resonated with a broad audience, particularly those concerned about sun protection and skincare. The engaging content led to impressive results, with over 5 million views and 0.365 million engagements, significantly boosting product visibility and sales.
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